Sometimes the effects of the feeling are very strong that it drives our behaviors and decision-making.Īnd “Aha!” moments are such moments that make a user decide to employ a product. Because your emotions are the driving force behind most of your behaviors and decisions.Įmotions are the consequences of the chemical messages revealed from our brain through the body.įor example, when we identify or experience something rewarding such as a notification from Twitter that says “Someone retweeted your post! ?”, our brain releases dopamine, oxytocin, or serotonin which are the chemicals that make us feel good and give a motivation to keep going on the task or behavior. To understand it thoroughly, you first need to learn how your emotions affect your behaviors and decision-making. Now, the “Aha!” moment is a relatively new term in user experience. In this article, I’ll tell you everything you need to know about this magical moment that can help you make more profits, for real. Hold on to that memory, because that was an “Aha!” moment. Do you remember the last time you said “So THAT’S how this works!”?
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